From Cobbled Chaos to Velodrome Glory
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Hosted By: Stuart O'Grady
Official Partner: Paris-Roubaix
Trusted: "Time of My Life..."
"Much more than expected..."
They call them the Monuments for a reason. Not for ceremony but for what they leave behind. Roads that shape history. Names that stay etched long after the banners come down.
This journey traces the spine of cycling’s north. From Flemish farmland to Roubaix’s concrete ring. Not just watching but walking through the gates. Feel the texture of the race beneath your tires.
Led by Stuart O’Grady and drawn from the same inner circle that defined the Classics, this is about more than where you ride. It’s about who you ride with.
This is not a tour. It’s an invitation to the inside.
The rides are big, but it’s the little moments you remember most. These are a few you’ll carry home
The crunch underfoot. The hush before the peloton. Feel what it’s like to stand where legends break away.
Morning ride in the hills. Mid-climb, the radio sparks to life. A voice calls out from the team car. Bidon tossed. A tip on the next corner. It’s not just theatre. It’s the rhythm of being inside.
Today, he stood beside you, helmet off, smiling, calm before the storm.
Guaranteed entry to the Ronde van Vlaanderen and Paris-Roubaix Challenges
VIP viewing at Tour of Flanders and Paris-Roubaix, including race-day access inside the Roubaix velodrome
Hosted by Stuart O’Grady, with appearances from those who defined the Classics
Full mechanical and on-road support, plus premium nutrition from 226ers
10 nights in comfortable, character-filled hotels designed for cyclists
Guided local experiences, from Brugge breweries to Roubaix cafés
17 Tour de France completions
Stuart O'Grady - Paris-Roubaix
Your journey will be led by a cycling legend who knows the cobbles inside and out.
Stuart O'Grady broke the mould. The first Australian to win Paris-Roubaix in 2007, he proved that Aussie riders could master Europe's most brutal one-day races.
For two decades, Stuart was Australia's classics specialist, the guy who understood that surviving the cobbles required more than just power. His intimate knowledge of every crucial sector, combined with connections built through years of racing at the highest level of cycling, gives you access to stories and insights that only come from someone who has lived these legendary races.
A soft roll into Flanders sets the tone. But it's not the road that makes the welcome. It's the feeling that you’ve entered something bigger. Familiar faces appear, quietly and naturally. You're already inside the story.
For those who want more than memories
The table is round. The room is quiet. And Eddy Merckx is telling you about the time he nearly lost everything—then won anyway. It’s not a talk. It’s not a photo op. It’s a lunch with the greatest of all time. No script. Just a seat across from someone who’s lived what the rest of us only imagine.
No microphones. No Q&A. Just two of the biggest Classics legends of the last 20 years, a few cold beers, and a courtyard behind a Flemish pub. The stories are easy. The laughs are real. And for a while, you forget you're not a teammate, too.
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For those who prefer to travel light but ride heavy, this is your edge. The Factor ViSTA isn’t just a hire bike—it’s a machine built for the rigours of Roubaix. Wide-rim tires smooth the cobbles. The SRAM Force AXS 13-speed drivetrain gives you range and precision to match the terrain. Fitted, dialled, and waiting at the start line.
